Lauren Hellekson
Designer, Creator, Editor
Phone:
330-212-6020
Email:
Address:
322 North High Street
Cortland, Ohio 44410
About Me
Motivated and capable graphic design professional with marketing and branding experience. Portfolio includes published and commissioned pieces ranging from small business marketing, book/novel cover format and design, logo design, merchandise design, and website building. Actively has a network of photography, video, and media professionals for large projects and events and a dedicated workspace and tools for remote work.
Applicable Skills
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Over 10 years of experience using Adobe Photoshop, Premier Rush/Pro, InDesign, and After Effects. Currently have an active Creative Cloud account with access to all photo, graphic design, video, and illustration programs.
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Possesses the equipment necessary to create high quality and professional photography and video – Currently shooting with NikonD3500 and Canon XA11
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Has an understanding of social media analytics and metrics. Experienced in researching applicable monitoring data and social listening from companies such as GWI & Constant Contact.
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Capable of creating engaging and attractive content formatted for social media platforms including Facebook, Instagram, TikTok, Twitter, and knowledge of up-and-coming platforms such as Hive and Mastodon.
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Proficient in using scheduling programs such as Hearsay, MailChimp, and Sprout Social to organize and increase social engagement and create a participating audience and larger following.
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Versed and actively uses Microsoft Office including Excel, Word, Publisher, and PowerPoint.
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Organized and proficient in time management & scheduling
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Excellent verbal and written communication skills
Highlights
Well versed in graphic design, editing, and artistic software
Website building, social media, and digital marketing aficionado
Creative and Expressive with media
Well written and a great communicator
Work History
Highlights
Management experience
Works well in a team and individually
Creative and expressive eye for detail
Self motivated and works will with deadlines
Exemplary customer service skills
US Bank
Senior Banker
Newton Falls, Ohio
2005 - 2012
PNC Bank
Branch Manager
Bainbridge, Ohio
2012-2014
Managed a diverse team of professionals in a traditional banking atmosphere. Delegated responsibilities, managed employee schedules, created lucrative client relationships, and managed branch finances and reports including profit and loss, loyalty, and sales metrics.
Ivviva – LuluLemon
2014 - 2016
Team Lead - Marketing Photography
Managed a sales team in a retail setting. Worked with clients and fitness professionals to create video and photo social media content for marketing and advertising. Edited photo and video content with Adobe Photoshop and Premier Pro software.
Moksha Yoga & Meditation
Ravenna, Ohio
Owner
2016 – 2022
Managed a team of 8 instructors while also building a business. Utilized design skills to create an entire brand including logo design, YouTube content, photography, interior design and space setting. Recognized by The Yoga Alliance® as a certifying and continuing education studio for instructors. Wrote, organized, edited and printed education-based materials for educational programs.
Liliana Marie Creative
Cortland, Ohio
Owner
2017-Current
Graphic design-based business that has worked with small businesses, publishers, artists, and organizations to create, edit, and design logos, merchandise, digital art, websites, and social media content.
Business Awards
Akron Beacon Journal - Best of the Best Business
Winner 2021
Finalist 2022
Awards that are solely based on general public voting and are driven by marketing and outreach. My business was the newest space with the smallest client base and directly competed with studios that were sometimes double our capacity in Northeast Ohio.
Downtown Business “Best Overall Holiday Display” Winner
Ravenna, Ohio 2017
Award based in physical presentation of a retail space
Personal Accomplishments
Built a successful business from 2009 - 2022 in the competitive fitness and wellness industry. Closing the business was a difficult decision, we were hit hard by Covid, and although we were able to partially bounce back, it turned everyone's lives upside down. Building a brand of trust, compassion, and love will always be one of my greatest accomplishments
Created commissioned cover design art for 9 (so far) published works with multiple publishing houses.
Self-published first book in 2022, after working with multiple publishers in the design sector, I was able to write, format, edit, and publish my own work that is available through major retailers. ("Dark Moon Light" Pre-release Dec 21, full release March 20, 2023)
Education
Ravenna High School
2001-2004
Typically, I understand the requirements for college education in the field that I am pursuing. Referencing my work history, I entered the job market immediately after graduating high school and spent almost 10 years in the banking and finance industry. At that point, I clearly took a hard left to begin pursuing a more creative focused career. I studied yogic practices and education in Rishikesh, India before opening a studio in my hometown, and continued being an entrepreneur from there. Although I do not hold a certificate from a university, my work ethic, experience, applicable skills, and passion are very present in all that I do.
